Twitter Teams With Weather Channel, Allowing Future Hurricane Advertising Options
Do you post about the weather on Twitter? Or check Twitter during extreme weather to get the latest updates?
Twitter (and The Weather Channel) are counting on it. And they’ve devised a way to cash in, while giving advertisers more targeted bang for their buck.
Let’s just hope they’ve thought it through!
According to All Things D, “Twitter and the Weather Company have a new deal to create custom content around weather-related Twitter activity.”
What does this mean exactly?
Twitter users will be able to see video clips of local forecasts, severe-weather coverage or user-generated content.
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