Did you know that the average brand on Twitter receives 39 mentions each day?
Less than 10 percent of tweets mentioning a company – which could be your company – start with @username. Which means that more than 90 percent of people are talking about you, rather than at you.
It gets more complicated. Six in 10 company tweets will be outside office hours, and about 30 percent won’t even mention your brand’s username at all.
This infographic from Mention looks at five surprising figures you need to know to improve your Twitter strategy.