There Are Three Kinds Of Lies: Lies, Damned Lies, And Twitter Statistics
A big deal is being made about a study by US market research firm Pear Analytics, which claims that 40 per cent of the messages sent via Twitter are “pointless babble”.
The firm plucked 2000 tweets every 30 minutes over a two-week period and then classified them in six different categories: news, spam, self-promotion, pointless babble, conversational and those with ‘pass-along’ value.
(Download the entire whitepaper in PDF format here.)
40.5 per cent rated as pointless babble, of the “I’m eating a sandwich” variety, taking Twitter’s ‘What are you doing?’ request too literally.
37.5
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