Is Twitter About To Buy SoundCloud?

Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.

One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.

Back in January, SoundCloud raised $60 million in funding which valued the company at around $700 million.