Twitter Isn't Buying SoundCloud Because 'The Numbers Didn't Add Up'

Twitter Isn't Buying SoundCloud Because 'The Numbers Didn't Add Up'

Twitter has backed out of talks to acquire the popular German music-streaming service SoundCloud.

Why? Because “the numbers didn’t add up”, reports The Wall Street Journal.

The buyout, which would have cost Twitter north of $700 million based on SoundCloud’s most recent valuation, didn’t make sense on paper. Likely, Twitter was looking for another entry into the music business, and SoundCloud’s 250 million plus active users probably appealed, too, as there would have been a lot of demographic crossover.

But

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