Is This Twitter's (Lame) Attempt At Providing Analytics?
Twitter launched two features on Thursday, one of which could be called analytics… sort of.
Announced on the company’s advertising blog, the new features are somewhat of a letdown.
Let’s start with the second feature first.
Twitter now lets self-serve advertisers choose which tweets they want to promote. That’s right, advertisers can now pick exactly which tweet their dollars are spent on. Because they couldn’t before.
Prior to this, Twitter’s advertising team would choose the company’s Promoted Tweets for them, based on which ones were the “newest, most engaging Tweets.”
Allowing
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