If You Tweet It, They Will Come

A friend recently asked me what they should be writing about on Twitter.

They were frustrated that their tweets were attracting very few responses, and they weren’t getting many followers. And those that were signing on weren’t exactly of the highest quality. You know: power-quoters, bots, spammers, mass marketers and good, old-fashioned weirdos.

I’m going to share with you what I said to them. It isn’t my place to tell you what to write. Simply tweet about whatever you like to attract the audience that you want.

It’s that simple.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in