Twitter's Revenue Per Visit Up 131% Over Last Year [STATS]

Adobe’s latest Q4 2013 Social Media Intelligence Report [PDF] shares a wealth of data pertaining to paid, owned and earned social media trends. And while Facebook is still the leader in referring the most traffic, marketers should pay attention to the fast growth of Twitter and Pinterest.

When it comes to referring quality traffic to retail sites, social media channels saw revenue per visit (RPV) up across the board. However, Facebook – the number one referrer – saw just 74 percent growth compared to Twitter’s 131 percent, Pinterest’s 244 percent, and Tumblr’s 340 percent year-over-year.