Has Twitter Become Part Of 21st Century Courtship?

What links Liz Hurley and Shane Warne, Jim Carrey and Jenny McCarthy, Kelsey Grammar and Eva Langoria?

Twitter. Specifically, using the platform to announce the end of their relationships in a very public way.

And in the case of Hurley and Warne, they even – gasp – used the service to openly flirt with each other. So, is this sort of behaviour the beginning of a new and meaningful trend, or simply another way for celebrities to generate those much-needed column inches?

Or both?

The BBC

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