Twitter Q&A Misfires: Three Companies to Learn From in 2014
The Twitter Q&A helps organizations converse openly with their audiences but there are times when it backfires.
Public relations professionals are tasked with understanding how and when to use social media to support their organization’s overall marketing and communications goals, but several execs fumbled on Twitter in 2013:
J.P. Morgan
The banking giant’s public relations department announced a Twitter Q&A with Vice Chairman Jimmy Lee in November only to cancel it within 24 hours after the hashtag #AskJPM was flooded with negative sentiment and questions about the bank’s legal practices.
The public relations department, apparently oblivious to the organization’s monstrous reputation and the attitudes of millennials–who make up more than half of Twitter’s U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in