Twitter Earnings Report: All That Really Matters Is The Active User Number

Twitter will release its Q1 2014 earnings report after the closing bell today (Tuesday), and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, only one metric really matters: monthly active users (MAU).

In their first post-IPO earnings report (for Q4 2013), Twitter beat analyst expectations for revenue and EPS, but posted an MAU uptick of just 9 million users from Q3 2013 to 241 million monthly actives.