New From Twitter: Promoted Video
After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.
Of note: brands can choose to only be charged when a user actually clicks the play button.
While the new functionality is still in beta testing mode and only open to select advertisers (it’s not yet visible in my ads dashboard, for example), Twitter has expanded on the tool over on its official blog.
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