Journalists get a lot of email, and a ton of that is made up of press releases.
How much? A new survey has revealed that the average reporter’s inbox picks up 50 press releases each week, with one in five being sent more than 100 missives every seven days.
The data, which comes courtesy of Greentarget‘s 2014 Disrupting the Press Release study (PDF), also exposed an interest tidbit – namely, that almost half of the 100 journalists surveyed (46 percent) said that they’d be open to using Twitter for press releases if the releases were adapted for the platform.
In other words, if they were tweet-friendly.
No other social platform really registered in the survey. Indeed, 40 percent of the journalists polled said that they wouldn’t consult any social network for releases.