Twitter has entered a multi-year licensing agreement with Pitney Bowes to improve tweet geotargeting for its mobile platform.
Twitter will use Pitney Bowes Location Intelligence technology, which provides geocoding and reverse geocoding for mobile platforms for the insurance, financial services, retail and public sectors, to support location sharing in tweets. Precise geocoding is built on addresses that have been carefully verified and validated prior to assigning latitude and longitude coordinates. Developed on a consistent API, the Pitney Bowes geocoding solution is particularly well suited for mobile platforms.
Concerned about privacy? Twitter has you covered.
The location feature is off by default and Twitter won’t display any location information unless a user has opted-in to the feature. The opt-in feature will allow Twitter users to selectively share their location in Tweets. The Tweet location feature may be turned on or off at any time, or users may clear their location before sending a Tweet. In addition, Twitter users may delete all past location data with a single click.
“We are honored to deliver our location intelligence capabilities to Twitter,” said James Buckley, Senior Vice President and General Manager, Location Intelligence for Pitney Bowes. “We bring 90 years of privacy and security experience around address data. This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”