Your Tweets Reveal Your Personality [STUDY]

A group of researchers at IBM’s Almaden Research Centre in San Jose, California, can interpret your personality just based on 50 of your tweets.

Skeptical? Read on.

Back in 2010, an academic at the University of Colorado, Boulder, Tal Yarkoni, published research on the determination of bloggers’ personalities based on their writing.

His suggestion that digital writing is fertile ground for personality research makes sense given that market researchers and behavioural psychologists have long been able to gauge a person’s disposition through their print writing.

And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in