When you tweet that you’re at a rockin’ concert or your favorite coffee shop, that information will now be powered by Foursquare.
The two companies announced an agreement Monday, as Foursquare will power location data on tweets where users tag a location.
This is a big deal for Foursquare — not just because we all love Twitter and we’re psyched to be a part of what they’re building, but because it’s yet another example of how ubiquitous the Foursquare platform is becoming — this “location layer of the internet” you’ve probably heard us talk about.
As CEO, I spend a lot of my time talking to people about our company and telling the story of what we’re building and where we’re going. I’m always surprised to hear when people in the industry think of us solely as app developers — “you’re the company that makes Foursquare and Swarm!”
Well, yes, that’s true. We’ve built these two great apps that millions of people around the world use (50+ million every month across our two apps, our website and mobile web). But the real interesting part of the Foursquare story is all the technology we’ve had to build so that, say, the Foursquare app can ping you to suggest a sandwich shop you’d love as you walk through a neighborhood for the first time, or so the Swarm app can automatically “snap” you to the place we know you’re about to check in to. There’s a reason that we’re one of the only companies doing proactive and predictive local search and firing off contextual notifications — it’s hard. And we’re one of the few companies on the planet with the team, technology, and data to pull it off.
Just what kind of data does Foursquare have? As Crowley explained, there have been more than 7 billion checkins through Foursquare (and its Swarm app) to more than 65 million places internationally. Users have uploaded more than 250 million photos and left 70 million tips, indicating more than 90 million “tastes.”
How will it look when you add a location to your tweet? Twitter included a video in the announcement, showing how Foursquare is powering location services.
— Twitter (@twitter) March 23, 2015
Readers: What do you think of this decision?