Twitter Opens Up Brand Survey Tool to All Advertisers
Twitter's tool that allows marketers to measure the effects of promoted tweets is now available for all advertisers in the United States, the United Kingdom and Japan, the company said today.
Twitter’s tool that allows marketers to measure the effects of promoted tweets is now available for all advertisers in the United States, the United Kingdom and Japan, the company said today.
The tool, developed out of Twitter’s partnership with Nielsen, launched in a limited beta in October. It allows advertisers to conduct surveys through Twitter using Nielsen Brand Effect methodology.
Twitter also released some early metrics from brands who have used the tool in beta showing the effect advertising on Twitter has on brand perception.
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