Twitter's New "Yours To Discover" Slogan Is Already In Use... By A Canadian Province
It looks like Twitter’s “Yours To Discover” slogan, newly minted to match its redesign last week, isn’t as original as the company thought.
Canada’s largest province, Ontario, has been using that slogan since the early 80s to attract tourists and make a name for itself.
In 1981, Ontario adopted “Yours To Discover” as its slogan, while it focused on increasing tourism and attracting visitors from the US. Since then, the slogan has made its way onto every license plate in the province, and has become synonymous with warm summer days in cottage country, and hiking trails through red and orange tinted fall forests.
But
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