There are plenty of social media evangelists who believe Twitter can predict election results, or how many people will buy the latest smartphone, but we often forget how powerful historical data can be.
Twitter is now offering access to 30 days of historical tweets, so you can view who was saying what about your brand before the intern tweeted that off-color joke.
Gnip will be the only authorized reseller of Twitter’s historical data for the time being. The partnership between Twitter and Gnip started in November 2010, when Twitter began selling tweets directly from the firehose through the data company.
Gnip’s newest product, 30-Day Replay for Twitter, allows its current customers to access all 7.5 billion tweets that have been sent through Twitter in the past 30 days.
Gnip describes a potential use-case for this historical data on their blog:
“Imagine you run a consumer electronics company. You just launched a game-changing new smartphone that will make or break your company. Two weeks after the launch, you’re hearing stories about your new phone burning users while they’re using it. You see the odd Tweet here and there but aren’t sure what the scale of this problem is or how you should respond. You make a panicked call to the company who monitors social media for you and they tell you that they can start tracking for this going forward but since they only get a realtime stream of Twitter data, there’s nothing they can do to get the last 14 days worth of Tweets.”
You can access these past 2 weeks of tweets if you’re already a Gnip customer, and you can visit their website for more information on how to access tweets from the firehose if that’s something that you think will help your brand.
(Books image via Shutterstock)