To help keep users ever more in-the-know, Twitter has rolled out a new mobile notification that offers personalized recommendations for accounts to follow and tweets to check out.
The new feature, available for Twitter for Android and Twitter for iPhone users via push notification, builds on experimental Twitter account @MagicRecs, which sends instant, personalized recommendations for users via DM.
In a blog post announcing the new notifications, Twitter’s Venu Satuluri, Sr. Software Engineer of Search & Relevance, wrote,
“If you’re like me, you occasionally feel like you’re missing out on some of the day’s great Tweets, or that you’re the last to find out when someone awesome joins Twitter. We wanted to tackle that problem. With this new feature, you’ll receive personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same Tweet.”
And @MagicRecs isn’t going anywhere:
Our followers will continue to get DMs instead of notifications. Also, we plan to experiment with new features and variations of recs here.
— Magic Recs (@MagicRecs) September 24, 2013
Turn these new notifications off or on with the “Recommendations” toggle in your notifications settings in your Twitter app.