Buzz Of Twitter's Top TV Shows Doesn't Sync With Actual Viewers (And Vice Versa) [STUDY]
Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.
But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.
Last year, Twitter partnered with Nielsen to better measure and clarify its growing position as the driving force behind social television, but a new study from Nielsen has revealed that just because a television show is popular on Twitter that doesn’t necessarily translate into huge viewing figures for broadcasters.
The reverse is also
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