Twitter Might Be Changing How @ Replies And Hashtags Work

Twitter has a growth problem. And here’s why: for many new users, it’s simply too confusing. And that’s a problem they need to resolve, and soon. But is changing its core and iconic functionality really the answer?

Speaking at the Newspaper Association of America’s mediaXchange conference in Denver recently, Twitter’s head of news Vivian Schiller said: “We are working on moving the scaffolding of Twitter into the background. There’s a lot of creative thinking going on around how to make Twitter more and more intuitive.