Twitter's Rumored Multi-Million Dollar Deal With Ad-Buying Company Should Worry TV Execs
Move over TV! It looks like Twitter is no longer happy playing sidekick in the Social TV equation and wants to be the top dog.
At least, that’s the way it appears if this multi-million dollar deal becomes a reality.
According to Gigaom, the deal announced by Financial Times is “worth hundreds of millions of dollars over a multiyear period.”
And the ad-buying company it’s in cahoots with is Starcom MediaVest Group, a large firm with clients including Procter & Gamble, Walmart, Microsoft and Coca-Cola.
Twitter’s
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