Twitter Acquires MoPub, The Mobile-Focused Advertising Exchange

In another hat tip to its impending 2014 IPO, Twitter has acquired MoPub, a hosted ad serving solution built specifically for mobile publishers.

The price? A cool $350 million in stock.

Twitter announced the purchase on its official blog, where they revealed that, as of right now at least, they plan to continue to invest in and improve MoPub’s core business.

The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying.

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