Did you know that a recent study showed that 81 percent of businesses think that social media can harm a company’s reputation if not used properly?
Twitter has numerous perks and benefits for brands, but one of its most underused features is as a monitoring tool. Twitter’s powerful search functionality and of-the-moment feedback is an incredibly efficient (and cost-effective) way for businesses to track sentiment and awareness of not only their own products and services, but those of competitor brands, too.
Naturally, this provides a tremendous advantage to the more socially savvy business, so it’s surprising that less than one quarter of firms use Twitter for monitoring purposes.
This infographic from Twilert details the power of Twitter monitoring.