Twitter Planning Complete Mobile Redesign To Attract Larger (Dumber) Mainstream Audience
Twitter is preparing for its biggest product redesign in close to two years, with a complete overhaul of its popular mobile app in progress as the company looks to attract a larger, more mainstream audience ahead of its IPO, reports AllThingsD.
While they have not commented officially, AllThingsD’s sources say that Twitter is waiting for the release of Apple’s much-hyped iOS 7 operating system before releasing an initial update to their iPhone and iPad apps, with a richer, from-the-ground-up revamp expected later this year.
The new apps are expected to have a much greater focus on the visual experience for the end user as Twitter looks to build on its 200+ million active users going into the IPO, with a slicker implementation into Twitter’s growing importance to the world of television envisaged.
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