Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
The MoPub marketplace reaches more than one billion unique devices around the globe, handling more than 130 billion ad requests every 30 days, and advertisers can now run simultaneous marketing campaigns both on Twitter (and its 241 million users) and MoPub to push users to download their mobile apps, all of which will be accessible in a one-click download button, that looks like this:
We have developed a full suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps. These are being tested in a private beta, and you may have already seen some examples of these app promotions on Twitter. For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.
(Source: Twitter Blog.)