Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder.
Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers.
See Josh Rickel, Vice President of Media and Entertainment at Mass Relevance, at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco. In his session you will learn how TV broadcasters are boosting audience participation by integrating real-time social content into TV graphics and on-set screens, how news media are discovering, filtering and displaying real-time social conversations to improve storytelling, and how publishers and entertainment brands are creating new advertising experiences and building engaged audiences.
See Josh and other leading professionals from Topsy, Buffer, 22Squared, Datasift, the San Francisco Giants, the Oakland Raiders, Rallyverse, Mashable and Optimal at AllTwitter Marketing Conference. Register before June 4 and save. Don’t delay: register now!