Entertainment, Media And Publishing In The Age Of Twitter
Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder.
Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers.
See Josh Rickel, Vice President of Media and Entertainment at Mass Relevance, at the first-ever AllTwitter
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