An Industry First: Twitter Partners With Mass Relevance To Re-Syndicate Tweets For Display
Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-syndicate Twitter content to display on a website, on air, at a venue or anywhere else they see fit.
The partnership was announced on the Twitter Developers Blog on Monday.
Mass Relevance is the first of several third-parties to be given access to the full Twitter firehose – that’s a massive 250 million tweets per day – to curate real-time tweets for publishers to display.
Specifically, Mass Relevance will be able to provide publishers a curated selection of related tweets in real time, and a visualization to display on browsers, TVs and large-scale screens.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in