Use Marketing Personas to Supercharge Your Twitter Content
It’s not easy to reach your target audience on Twitter… especially if you aren’t really sure who they are.
And I don’t mean their basic demographic profile, or the behavior online. I mean really understanding what makes them tick.
Using a mainstay of traditional marketing, the buyer or marketing persona, you can craft a vision of not just your target audience, but the specific person you want to reach on Twitter. Here’s how.
First, a background on marketing personas.
Marketing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in