Twitter wants to make it easier for media entities to tap into conversation on its platform. The company announced Tuesday the launch of Curator, a platform that surfaces the most relevant and popular tweets and Vines around a certain topic.
Media publishers can see a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos.
Twitter Product Manager Matt Dennebaum wrote about Curator in a blog post:
Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.
Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues.
To request access to Curator, click here.