Twitter Launches Conversational Ads: Tweets With Call-to-Action Buttons

Similar to its poll feature, this ad format allows users to engage with the sponsored tweet via custom hashtags or call-to-action buttons.

Twitter on Tuesday announced its latest ad format: conversational ads.

Similar to its poll feature, this ad format allows users to engage with the sponsored tweet via custom hashtags or call-to-action buttons.

Twitter blogged about this new format:

Starting today, advertisers can drive more earned media and brand influence with our new conversational ads. These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter.

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