In less than a decade Twitter has revolutionised the way that brands and businesses target, engage and liaise with customers in almost every industry and region around the world, and Latin America is no exception.
Indeed, both Argentina and Mexico ranked amongst the top 15 countries on Twitter measured in growth in Q2 2013, and Brazil rated second overall behind the USA in total users. So how are socially savvy corporations capitalising on this opportunity?
This infographic from IMS Corporate takes a closer look at how 5 brands are using Twitter in Latin America.
(Source: IMS Corporate.)