In the wake of disappointing monthly active user numbers and a collapsing stock price, Twitter continues to launch new features at a fairly heady pace, and yesterday the company rolled out language targeting options for Promoted Tweets and Promoted Accounts.
Here’s how it works:
Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages. For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world.
Advertisers can also use language targeting in conjunction with our robust suite of targeting options based on interest, keyword, gender, geo or tailored audience segments. For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.
Language targeting is available now to all advertisers and through the Twitter ads API.
(Source: Twitter Blog.)