This Twitter-Powered Knitting Machine Is Making Sweaters For Designated Drivers

Well, file this one in the “one of the more creative marketing campaigns we’ve seen” drawer.

Budweiser wants to give something special to all the designated drivers out there this holiday season. But they’re not showing their gratitude with a simple tweet – they’ve built a knitting machine powered by tweets that is furiously pumping out holiday sweaters.

Digital Trends has the scoop on this neat Twitter-centric campaign from Budweiser.

Throughout the month of December, Budweiser’s Knit Bot will spend its days knitting red and white sweaters that read “Merry Christmas, celebrate responsibly.”