Twitter Is Testing "Non-Organic" Ads
Rumor has it that Twitter is testing out a new Promoted Tweet format that would no longer require advertisers to first send the soon-to-be Promoted Tweet from their Twitter account before marking it as an ad.
Twitter has been adamant in the past about creating an “organic” experience for its users. And part of this was ensuring that advertisers we actually part of the Twitter community, not just big billboards.
The company’s core advertising unit, Promoted Tweets, are tweets that advertisers pay to have displayed in front of more users than just their followers.
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