Twitter Has An International Advertising Problem

With Twitter’s IPO just around the corner, there’s plenty of scrutiny of the company’s numbers – particularly its revenue. And recent numbers pulled from its regulatory filings show a few holes in the 140-character network’s ad sales.

The New York Times dug into Twitter’s data this week, and uncovered a startling fact: while the company might be earning some decent revenue at home, they’re struggling abroad.

Here’s the problem:

Over three quarters of the 232 million Twitter users live outside the United States.