Twitter Influences More Consumer Purchases Than Facebook
According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
The study was conducted by Kantar Media Compete, and is part of their quarterly Online Shopper Intelligence Study, and surveyed 2,574 online purchasers between July 14 and August 8 2011.
More than a third of those who have purchased something online said that Twitter had influenced at least one of their purchases in the past.
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