Twitter Teams Up With HootSuite To Sell Ads, Preferred Users Get $100 Credit
A lot has been written about Twitter’s latest developer guidelines, which outlines the types of third-party apps the company supports, and those it wants to eliminate.
Called out as being an example of an app the company approved of in its new guidelines was HootSuite, the enterprise-focused social media management tool. And now we know why: Twitter and HootSuite are teaming up to begin selling ads to 30,000 HootSuite Pro customers.
30,000 HootSuite Pro users will see a popup offer when they log in to the dashboard next, with $100 in free Twitter advertising credit offered if they spend it through HootSuite itself.
This is the first move that Twitter’s made to sell ads through a third party.
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