In just five years Twitter has become a massively important tool and resource for the way that hundreds of millions of people share news, stories, thoughts and updates with friends, colleagues, family, brands, peers and clients around the world. Thanks to retweets, replies and direct messages, this information spreads at an incredible speed.
Over on the official Twitter blog, there’s a new look at this global pulse, and the way it moves and grows, particularly in light of the role that Twitter plays in coverage of major world events such as the 2010 World Cup, the royal wedding and the March 11 earthquake in Japan.
Highlights from the update include:
- During the Japanese earthquake, the volume of Tweets sent per second spiked to more than 5,000 tweets per second (TPS) five separate times after the quake and ensuing tsunami
- This led to a 500 percent increase in Tweets from Japan as people reached out to friends, family and loved ones in the moments after the earthquake
This video shows the total number of replies traveling in and out of Japan in the one hour period before and then after the earthquake. Replies going to users in Japan are in pink, while messages coming out from Japan are in yellow.
Equally impressive, this video shows the global retweets of Twitter updates coming from Japan in the hour after the earthquake. The original tweets are in red, and the retweets are in green.
I’m sure you’ll agree these are incredible videos. And it once again illustrates the sheer power – and growing importance – of Twitter as a medium for sharing information.