Twitter Tempts Ad-Men with Geo-Relevancy and Analytics Dashboard

Though there was no announcement about recently rumored branded pages, Twitter took advantage of it’s time on stage at the Ad Age Digital Conference to announce a new feature and an enhanced performance insight tool. Geo-targeting of Promoted Tweets and Promoted Accounts, as well as a Followers Dashboard, were soft-launched yesterday and are available to advertisers now. What does this mean for brand marketers and advertisers?

Though there was no announcement about recently rumored branded pages, Twitter took advantage of it’s time on stage at the Ad Age Digital Conference to announce a new marketing feature and an enhanced performance insight tool. Geo-targeting of Promoted Tweets and Promoted Accounts, as well as a Followers Dashboard, were soft-launched yesterday and are available to advertisers now.

What does this mean for brand marketers and advertisers?

Adam Bain, Twitter’s president of revenue, set a solid foundation for the announcement by describing the company’s growth of both tweet volume and advertising revenue.

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