Twitter Working On Geolocated Promoted Tweets For Retailers
According to AdAge, Twitter is developing geo-targeted ads for retailers to help business owners locate consumers “within spitting distance of their stores.”
AdAge claims that the product could be ready to launch as soon as later this year.
It would be a dream service for shop owners looking to drive foot traffic into their brick-and-mortar stores, which they can already do via Facebook.
The ‘book has offered zip code targeting for several years now, while Twitter Advertising currently offers nothing like that.
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