The More Followers You Have, The Less You Tweet [STUDY]
A new study by Andrew T. Stephen, marketing professor at the University of Pittsburgh, and Olivier Toubia, business professor at Columbia, predicts that as Twitter continues to mature, more people will be consuming content on the platform rather than producing it.
Twitter, the study has it, will become “a prime vehicle” for advertising, moving away from being a content production tool.
Let’s look at a little closer at the data that supports this bold claim.
In an effort to determine why people tweet, Stephen and Toubia identified 2,500 Twitter users and gradually increased their followers by 100.
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