Twitter, Facebook, Google Join Forces To Fight Malicious Ads

Twitter, Facebook, Google, AOL and the Interactive Advertising Bureau have come together to battle bad ads that download malware, send users to scammy sites and try to sell counterfeit goods.

The new initiative is called the Ads Integrity Alliance and was launched on Thursday through the StopBadware organization.

Google announced the initiative on their blog, explaining that,

“No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple.”

Google,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in