Just 10% Of Brands Monitor Their Twitter, Facebook ROI [STUDY]
While marketers are now spending upwards of an hour each day using social media, just one in ten are actively monitoring their return on investment (ROI), says a new study.
The EPiServer report, Tackling The Social Challenge, sourced the opinions of 250 UK marketing decision makers, and found that while 65 percent of the firms polled have a presence on Facebook, with 60 percent using Twitter, just 22 percent of companies employ a dedicated social media manager.
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