One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.

However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.

But there’s one area where Twitter has a big edge over Facebook: operating margins.

Operating margins are calculated by dividing operating income by net sales.