Customers Know What They Want From Brands On Social Media, But Marketers Disagree [STUDY]
A pair of studies from the Chief Marketing Officer Council and social technology firm Lithium has revealed that what customers want from their interactions with brands on social media platforms such as Twitter and Facebook, and what the brands themselves think their customers want, or are prepared to give, is often very different.
The CMO Council surveyed more than 1,300 customers from around the world and discovered that some 67 percent followed or Liked brands to receive discounts and special offers.
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