Twitter, Facebook Closing In On Paid Search, Email Marketing As Preferred Spend For SMBs [REPORT]
A new report has revealed the extent to which small to medium-sized businesses (SMBs) are embracing social media in their marketing campaigns – seemingly at the expense of longstanding digital advertising tools such as email marketing and paid search.
Borrell Associates surveyed over 4,000 SMBs, and discovered that over 60 percent of these companies have a presence on social media sites. Facebook is the most popular platform, favoured by 60.7 percent of SMBs, ahead of blogs (44.2
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