Financial Firms Still Prefer Twitter To Facebook, Says Report [STUDY]
Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study.
In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.
By comparison, 88 percent of the financial organisations monitored had a presence on Facebook in 2011, rising from 57 percent the year before.
The study covered a range of financial companies, including banks, brokerages, credit card issuers and insurance companies.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in