15% Of Customers Aged 16-24 Choose Twitter, Facebook First For Support, Says Study [REPORT]

A new study has revealed the extent to which consumers, especially those in the younger demographic, are choosing social media for customer service ahead of more traditional methods, like email and telephone.

Sitel, a leading customer care outsourcing provider, surveyed more than 1,000 people across Britain aged between 16 to 64, and discovered the impact that social media has made on the consumer service industry.

Highlights from the report include:

  • 15 percent of 16-24 year olds prefer to receive customer service via social media over any other method, compared to just 8 percent of 25-34 year olds and 3 percent of those aged 35-44.
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